About the Author
CHRISANNA NORTHRUP created The Normal Bar project and is the CEO of YOU Got Challenged! Inc., a customized online program that motivates people to change their normal to a healthier one. PEPPER SCHWARTZ received her Ph.D. in sociology from Yale University, is a Professor of Sociology at the University of Washington, and is the author of 16 books. JAMES WITTE, a Harvard Ph.D., is the Professor of Sociology and Director of the Center for Social Science Research at George Mason University.