About the Author
Ken Segall is the author of the New York Times bestseller Insanely
Simple. Working with Steve Jobs as ad agency creative director for twelve years
spanning NeXT and Apple, he led the team behind Apple’s legendary Think
different campaign, and set Apple down the i-way by naming the iMac. Segall has
also served as agency global creative director for IBM, Intel, Dell, and BMW. He is
an international speaker on the power of simplicity, and frequently appears on
cable and Internet news for his marketing insights.