About the Author
Richard Watson is an internationally renowned author, speaker, futurist and scenario planner who is best known for his book Future Files and for his graphic representations of future trends. World rights to his first book, Future Files, have been sold in 14 languages. As well as being a writer, Richard is the founder of www.nowandnext.com, a website that publishes the quarterly “What’s Next” report, along with a monthly newsletter called brainmail and a daily blog. Watson is a regular on the conference circuit worldwide and regularly travels to the Europe, the US, Australia, Singapore and Hong Kong. Recent speaking clients have included London Business School, Shell, IBM, McDonald’s, PepsiCo and GE.