Photo: © Joanne Chan
About the Author
Mark Stevens is CEO of MSCO, a marketing and strategy consulting firm. The author of the Business Week bestseller Your Marketing Sucks, Mark is totally unique in a plain-vanilla world of business experts. He has evolved from being an adviser to clients on specific issues such as marketing programs to being their “secretary of war,” advising them on personal and professional strategies that will get them to the next level of success. Mark is also the author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E.F. Hutton, and Extreme Management.