Alex Frankel

Photo of Alex Frankel

Photo: © Markham Johnson

About the Author

Alex Frankel has written the “On Language” column for The New York Times Magazine and reported on business culture for Wired, Fast Company, and Outside. His interest in synthetic language led him to launch his own naming ?rm and spend twelve months hunting down the origins of leading brand names. He lives in San Francisco.

Books by Alex Frankel

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