About the Author
ROBERT J. HERBOLD is an authority on business operations, marketing, and the dynamic relation between the two. During his eight years as the COO of Microsoft, the company experienced a fivefold increase in revenue and a ninefold increase in profits. Previously, he spent twenty-six years at Procter & Gamble, where he revolutionized product distribution. He recently launched Herbold Group LLC, which consults with CEOs on strategy and profitability issues.