"I’ve written this book to throw my two cents into the debate on how baseball can keep the good times rolling. In these pages, you’ll find my suggestions for improving what is already a great game. I may get a little tough at times, but it’s always with the idea of growing the sport rather than tearing it down. My mission isn’t to see baseball merely survive; I want it to flourish. The game is troubled, but it is also laden with unlimited possibilities. If the owners and players grab the opportunity that 1998 gift-wrapped and handed to them, we may be entering a new Golden Age, a time when people everywhere are once again thrilled to hear what I still consider to be one of the most beautiful phrases in the English language: Play Ball!"
–Joe Morgan, from Long Balls, No Strikes