Praise for The Power of Cult Branding:
"Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail." —Al Ries, author of The 22 Immutable Laws of Branding and chairman, Ries & Ries Inc.
"Ragas and Bueno have not only demystified branding in their brilliant book but also revealed the heart of how to do it with aplomb. And, at the same time, it’s fun to read." —Jay Conrad Levinson, author of the Guerrilla Marketing series
"Cult brands, while not easy to create, are among the most powerful. This book will show the way." —Jack Trout, coauthor of Positioning: The Battle for Your Mind and president, Trout & Partners Ltd.
"The most insightful look at brand positioning since The 22 Immutable Laws of Marketing." —Roy H. Williams, coauthor of The Wizard of Ads series
"Understanding the creation and nourishment of great brands is critical to marketers. This book provides a powerful insight into that understanding." — Jeffrey J. Fox, author of How to Become a Rainmaker and How to Become CEO
"An essential guide for marketing in the 21st century." —Alan M. Meckler, chairman and CEO, Jupitermedia Corporation
"Ragas and Bueno teach us the real principles of creating a symbiotic loyalty between our customers and our brand. We need to make our customers partners." —Phil Leigh, vice president of digital media research, Raymond James & Associates
"A masterfully instructive book on what it really takes to build a powerful brand today. It should be required reading for students at the country’s top business schools. I recommend it wholeheartedly to entrepreneurs, executives, visionaries, and managers, who should not just read it, but also live by it!" —Edward P. "Ned" Grace III, managing director, Grace Venture Partners
From the Hardcover edition.