Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota’s past to contextualize his discussion as he focuses on the company’s unique business strategies.
– Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically – advanced Honda.
– Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.
– Discover why Toyota thinks giving back to Japan and the world is a smart idea.
– Learn how a national healthcare system is a good thing for business.
This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
Get the news you want from Penguin Random House
"Masaaki Sato’s career as a business journalist enabled him to see firsthand much of the evolution…"-Maryanne Keller, leading auto industry analyst
Published by Vertical Dec 16, 2008| 336 Pages| 5-1/2 x 8-1/2| ISBN 9781934287231