TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO’s offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
From the Compact Disc edition.
About Michael J. Silverstein
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
About John Butman
John Butman is an established business author and journalist.