"A must-read for executives from traditional brick-and-mortar companies facing the challenges of the digital economy. Its real-world case studies prove that it’s possible for any company to transform itself into a customer-centric digital business design."
–Earnest W. Deavenport Jr., Chairman and Chief Executive Officer, Eastman Chemical Company
"Insight into the art and science of positioning businesses for digital transformation . . . an illuminating glimpse of a new digital landscape."
–Bob Lambert, Senior Vice President of New Technology and Development, The Walt Disney Company
"The playbook for the next round of the new economy."
–Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus Communications, Inc.
"A strategic and practical road map that helps you to separate your best digital opportunities from the quicksand of technology for its own sake."
–Michael J. Hagan, Cofounder and Chief Operating Officer, VerticalNet, Inc.
"This is the first of the ‘digital books’ that really gets it."
–Dr. Klaus Wucherer, Senior Vice President, Siemens AG
"Concrete approaches that hold real promise for companies–whether traditional or new economy."
–Roxanne J. Decyk, Vice President of Corporate Strategy, Royal Dutch/Shell Group
"The customer-centric approaches outlined in How Digital Is Your Business? are right on target."
–Mike Gunn, Executive Vice President of Marketing and Planning, American Airlines
"Embrace [digital business design] now–before your competitors."
–Mark J. Lotke, Managing Director, Internet Capital Group
"Filled with relevant examples [that] help you immediately apply the concepts to your own industry."
–Richard A. Noll, Corporate Vice President, Sara Lee Corporation
"A clear and compelling articulation of why companies need to redesign their businesses around the customer and digital technologies."
–Deryck Maughan, Vice Chairman, Citigroup
From the Hardcover edition.