"The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it."
–Phillip Kotler, Kellogg School, Northwestern University
"This important and meaningful book is must reading for anyone responsible for business strategy formulation. Slywotzky and Morrison’s strategic approach is woven through a range of real-world examples that reinforce the power of creative business design and ongoing reinvention."
–Richard L. Keyser, chairman and CEO, W.W. Grainger, Inc.
"[The authors] show how to achieve profitable results by developing superior insight into customers and adapting a company’s business design to stay ahead of customer needs, rather than attempting to do more of what you’ve always done faster and better. The Profit Zone gives the reader confidence that these ideas work through clear and detailed examples."
–Samuel J. Palmisano, general manager of IBM Personal Computer Company
From the Hardcover edition.