"[A] wise and inspiring autobiography–Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes."
– San Francisco Chronicle
"It’s a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it’s a story about believing in your idea even when maybe some other folks don’t, and about sticking to your guns."
– Sam Walton
"Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."
– Detroit Free Press
"A sure-fire all-American success story."
– The New York Times Book Review