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The Provocateur

Ebook $13.99

Mar 26, 2002 | 304 Pages

  • Ebook $13.99

    Mar 26, 2002 | 304 Pages

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“Timeless entrepreneurial wisdom, company-building management tips, hard-nosed Internet savvy, and a hard jolt for aspiring 21st-century leaders.” —Jim Mullen, founder, Mullen Advertising

“The generals of the mass marketing business world are at a loss when it comes to surviving and prospering at a time when customer relationships—not product—create wealth. The new Relationship Age requires new leaders. Now Larry Weber has provided a marvelously useful road map for tomorrow’s business leaders to follow. The Provocateur provides the answer to how a new generation of 24/7 managers can handle the challenging trade-off between control and creativity. Whether you are the leader of a company or of a project team within the company, you can profit greatly from the skills spotlighted in this brilliant, insightful, and very enjoyable book.” —Stan Rapp, coauthor, Max-e-Marketing in the Net Future and The MaxiMarketing Trilogy

“Larry’s experience of more than two decades interacting with most of the important business and educational leaders of our time lends The Provocateur an air of practical reality that blends thoroughly with the brilliance of its vision. It should be required reading for all current and aspiring CEOs, and those that work for the good and the bad.” —Bruce Journey, CEO and publisher, Technology Review

“Like Larry himself, The Provocateur is engaging, insightful, and slightly irreverent. It is a book all current and aspiring leaders should read, and read again.” —Geraldine Ferraro

From the Hardcover edition.

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