"Too many people drive their Land Rovers to the grocery store and think that ‘paper or plastic’ is a meaningful choice. The Consumer’s Guide to Effective Environmental Choices will help you distinguish the crucial from the trivial and make choices that are congruent with your values."
–Denis Hayes, Chair, Earth Day 2000
"This engaging book gives consumers the information they need to vote with their wallets for a better environmental future."
–Gary Hirshberg, President, Stonyfield Farm Yogurt