59 Seconds

Paperback $15.95

Anchor | Dec 28, 2010 | 336 Pages | 5-3/16 x 8 | ISBN 9780307474865

  • Paperback$15.95

    Anchor | Dec 28, 2010 | 336 Pages | 5-3/16 x 8 | ISBN 9780307474865

  • Hardcover$24.00

    Knopf | Dec 29, 2009 | 336 Pages | 5 x 7-1/4 | ISBN 9780307273406

  • Ebook$11.99

    Anchor | Dec 29, 2009 | 240 Pages | ISBN 9780307593269

  • Audiobook Download$17.50

    Random House Audio | Dec 29, 2009 | 510 Minutes | ISBN 9780307707550

Praise

“This is a self-help book, but with a difference: almost everything in it is underpinned by peer-reviewed and often fascinating research.”
 — New Scientist

“For all those who are tired of the usual self-help formula–homespun anecdotes, upbeat platitudes, over-the-top promises–Richard Wiseman’s 59 Seconds is just what the PhD ordered.”
 — The Wall Street Journal

“Seemingly perfect for this age of short attention spans and instant gratification.”
 — The Chronicle Herald

“At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people.”
 — Simon Singh, author of Fermat’s Enigma

“Wiseman is a brilliant name for a psychologist, and this book proves the professor is not misnamed. . . . [59 Seconds] contains dozens of fascinating and useful nuggets, and they all have science on their side.”
 — The Independent

Table Of Contents

Introduction
Self-help exposed, Sophie’s question, and the potential for
rapid change
 
Happiness
Why positive thinking often fails and how the real route to
happiness involves a pencil, keeping the perfect diary, small
acts of kindness, and developing the gratitude attitude
 
Persuasion
Why rewards fail, how to give the flawless interview,
improve your social life by making mistakes, never lose your
wallet again, and convince anyone of anything by using
your pet frog
 
Motivation
The dark side of visualization, how to achieve absolutely
anything by creating the ideal plan, overcoming procrastination,
and employing “doublethink”
 
Creativity
Exploding the myth of brainstorming, how to get in touch
with your inner Leonardo merely by glancing at modern art,
lying down, and putting a plant on your desk
 
Attraction
Why you shouldn’t play hard to get, how the subtle art of
seduction involves the simplest of touches, roller-coaster
rides, and avoiding artificial Christmas trees
 
Relationships
The perils of “active listening,” why Velcro can help couples
stick together, words speak louder than actions, and a
single photograph can make all the difference
 
Stress
Why not to kick and scream, how to reduce resentment
in seconds, harness the power of a four-legged friend, and
think your way to low blood pressure
 
Decision making
Why two heads are no better than one, how never to regret
a decision again, protect yourself against hidden persuaders,
and tell when someone is lying to you
 
Parenting
The Mozart myth, how to choose the best name for a baby,
instantly divine a child’s destiny using just three marshmallows,
and effectively praise young minds
 
Personality
Why not to trust graphology, how to gain an apparently
magical insight into other people’s personality from their
fingers and thumbs, their pets, and the time they go to bed
 
Conclusion
Sophie’s answer: Ten techniques in 59 seconds
 
Acknowledgments
Notes

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