“Sirota makes a compelling case that 1980s culture and politics have an outsized influence on how we think now. To build his case, he apparently hacked my brain and downloaded my entire age-7-to-age-17 cultural intake. From Rerun Stubbs on ‘What’s Happening’ to the ‘Missile Command’ videogame, the roots of how we think now are there. Scary. Wildly entertaining — and scary.”—Rachel Maddow, host The Rachel Maddow Show
“I went into Back to Our Future thinking that I had grown up in an era of endearingly mindless pop-culture entertainments, and came out of it convinced that from my childhood on I had been fed an almost endless stream of ruthless mind-bending propaganda of a sort that would have made the Soviets sick with jealousy. David’s book is simultaneously hilarious and horrifying. The part that freaked me out was how at the end of reading this thing you feel (and here I’m using a metaphor pertinent to the subject matter) like Sean Young’s replicant character in Blade Runner, sick to discover that the harmless memories you thought were your own were actually planted there by some sick committee of totalitarian bureaucrats. You’ll never think of Mr. T the same way. ” –Matt Taibbi, author of Griftopia: Bubble Machines, Vampire Squids, and the Long Con That Is Breaking America
“An irreverent, astute and provocative look at the ways in which the culture of the Me decade shaped three decades of me first politics. People may think we live in the age of Reagan, but really it’s the age of Alex P Keaton.”—Christopher Hayes, editor of The Nation
“Max Headroom, Ferris Bueler and Alex Keaton… Self centered capitalistic narcissists or fun pop culture icons? David Sirota cracks this mystery. Well not really a mystery…. Just read the book.”—Adam McKay, director and writer of Anchorman
From the Hardcover edition.