Thinking Small

Ebook $13.99

Ballantine Books | Jan 17, 2012 | 480 Pages | ISBN 9780345521446

  • Hardcover$26.00

    Ballantine Books | Jan 17, 2012 | 512 Pages | 5-1/2 x 8-1/4 | ISBN 9780345521422

  • Ebook$13.99

    Ballantine Books | Jan 17, 2012 | 480 Pages | ISBN 9780345521446

Praise

Praise for Thinking Small
 
“I am definitely the kind of person who very much appreciates the difficulty and value of looking at something everyone is familiar with in a fresh, new way. Candidly, at first I had very little interest in this book because I am so familiar with the VW/Porsche story. But to my delight, as I looked through it I found a fascinating new perspective on the events. Also many untold stories, such as the beginnings of Doyle Dane Bernbach, the greatest advertising agency of all time. My congratulations to Ms. Hiott for a marvelous piece of work.”Jerry Seinfeld, comedian
     
Thinking Small is a delightthe improbable, wonderfully told tale of the Volkswagen Beetle, from its early days as Adolf Hitler’s dream car to the beloved symbol of freedom and fun for millions of Americans.  With her impeccable research and deep understanding of German and U.S. history and culture, Andrea Hiott does a superb job of bringing to life both the snub-nosed little car and the large cast of colorful characters who designed it, then made it one of the most coveted consumer objects in the world.”—Lynne Olson, author of Citizens of London
 
“From Hitler’s Germany to Woodstock, selling matzos to selling cars, and urban architecture to automotive design, in Thinking Small, Andrea Hiott takes readers on a wise and crafty ride over a wide and twisting narrative terrain. It’s a journey that is deeply compelling, thought-provoking, and, not least, great fun.”—Howard Blum, New York Times bestselling author of The Floor of Heaven and American Lightning

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