“Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit.”
—Stephanie Nolan, author of 28
“An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman.”
—Terry O’Reilly, author of The Age of Persuasion
“It is refreshing to have someone with Bruce’s expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we’ve been, but leads the way to the world of tomorrow.”
— Rahaf Harfoush, author of Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand
From the Hardcover edition.