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The Art of the Idea

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The Art of the Idea by John Hunt
Hardcover $24.95

Sep 18, 2009 | 136 Pages

  • Hardcover $24.95

    Sep 18, 2009 | 136 Pages

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“Buy a copy of John Hunt’s book to put within reach on the bedside table. Buy a copy to keep next to the tub in the bathroom permanently. And one on the stove. And one in your car. And a bedroom extra to keep under the pillow as a talisman. It really is that good-gorgeous-useful-inspiringprofound. (As you can doubtless tell, I’m quite taken by The Art of the Idea.)” –Tom Peters (co-author of In Search of Excellence)

This book is tougher than it looks. At first glance it resembles yet another theorizing tome written by an experienced adman — in this case John Hunt, a giant of South African advertising and worldwide creative director of TBWA. But it soon transpires that the book has little to do with advertising: the word is never mentioned. Instead, “The Art of the Idea” has more in common with Paul Arden’s “It’s Not How Good You Are, It’s How Good You Want to Be.” It’s an inspirational tool, a guide to the creative process for when your back’s against the wall. –Mark Tungate AdAge

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