“There’s no way you can read this book without taking away some great ideas and concepts that will help you grow yourself and your business.” -David C. Novak, chairman and CEO, Yum! Brands, Inc.
“Driving Loyalty provides an excellent roadmap for how to succeed in building your brand, motivating your team, and delighting your customers regardless of the underlying economy.” -Matthew J. Slaughter, professor of management, Tuck School of Business at Dartmouth
“Enterprise is one of the truly great service companies. In Driving Loyalty, you’ll learn how its synthesis of outstanding leadership, unique management systems, and innovative marketing have led to fantastic success.” -Frederick W. Smith, chairman, president and CEO, FedEx Corporation