“The implicit claim of Watts’s admirable book is almost inarguable–that it’s impossible to understand 20th-century America without knowing the story of Henry Ford.” –The New York Times
“Ford has had many biographers. . . . None, however, comes close to Steven Watts. . . . He brilliantly reveals the nature of Ford’s genius.” –Chicago Tribune
“Steven Watts attempts the most integrated understanding to date of Ford’s enormous influence and varied appeal. . . . The fascinating result may change the way Henry Ford is remembered.” –San Francisco Chronicle
From the Trade Paperback edition.