Loveworks

Paperback $19.95

powerHouse Books | Jan 13, 2015 | 192 Pages | 7-3/4 x 9-1/4 | ISBN 9781576877319

  • Paperback$19.95

    powerHouse Books | Jan 13, 2015 | 192 Pages | 7-3/4 x 9-1/4 | ISBN 9781576877319

  • Hardcover$27.50

    powerHouse Books | Jun 18, 2013 | 192 Pages | 7-1/2 x 9-1/4 | ISBN 9781576876404

Praise

“In Loveworks Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: “Love thy consumer!” Loveworks makes this abundantly clear and informative to any marketing director. There is page after page of proof that investing in a deep emotional connection with your loyalist is rewarded in driving your brand’s objectives.”
-Gary Schwartz, author of “The Impulse Economy and Fast Shopper, Slow Store

“In a world of data driven approaches to branding and marketing, it’s refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan’s book is a fabulous addendum to Kevin Roberts’ work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches”
-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA


From the Hardcover edition.

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