The Real Story of Risk

Ebook $11.99

Prometheus Books | Nov 06, 2012 | ISBN 9781616146610

  • Paperback$19.00

    Prometheus Books | Oct 16, 2012 | 294 Pages | 6 x 9 | ISBN 9781616146603

  • Ebook$11.99

    Prometheus Books | Nov 06, 2012 | ISBN 9781616146610

Praise

“A tour de force on the topic of why we take the chances we do and avoid the ones we don’t. You’ll never look at your life’s risks the same way again.”
- Aaron Klein, CEO of Riskalyze


“Beautifully researched and explained, The Real Story of Risk presents an understanding of why we do the things we do. Croston masterfully shows us why we choose short-term thinking over long-term, why we prefer willful ignorance over informed logic, and why we’d rather die than speak to a group of people. This fascinating book provides insight into our muddled human nature and answers how to overcome it and live more sustainably.”
- Eric Corey Freed, Founding principal of organicARCHITECT and coauthor of Green$ense for the Home


“Risk taking is not to be idolized, nor should it be condemned. Risk in everyday life is like salt in our soup: the best amount is neither too much nor too little. That is what The Real Story of Risk shows in an entertaining and informative way with documented data and interesting anecdotes.”
-Gerald J. S. Wilde, Author of Target Risk


“As Croston cleverly points out, although humans are well adapted, through our evolutionary history, to react to immediate risks, we are much less able to respond to slowly approaching, less obvious, future risks. We are able to anticipate and prepare for a possible tiger attack but unable to stop eating ourselves to a heart attack or to understand the dangers of massive world changes caused by global warming. Croston provides excellent advice as to how we might better respond to these future, long-term risks.”
-Robert W. Sussman, Professor of anthropology at Washington University, St. Louis, Missouri

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