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Creating Demand by Gerardo V. Tabio and Sally Beamer

Creating Demand

Creating Demand by Gerardo V. Tabio and Sally Beamer
Oct 27, 2009 | 337 Pages
  • Paperback $19.00

    Oct 27, 2009 | 337 Pages

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“Creating Demand will develop the idea generation engine that every organization needs. A must read for any salesperson or organization looking to develop custom ideas that break through the clutter.”
–Rick Cotton, Vice President, Advertising Sales,

“Finally–a book that makes the connection between concepts with behaviors and in doing so outlines for us a step by step roadmap to creating effective marketing ideas that actually work.”
–John I. Coulter, Managing Partner, The Content Factory

“As the world of marketing has evolved, these two experts center on the most important ingredient–‘the idea.’ But ‘THE’ idea is the hardest part of the competitive advantage for any product. Throughout this book Tabio and Beamer understand the discipline of creating the idea, the steps to implement it, and achieving the final result of success.”
–Catherine Meloy, President/CEO, Goodwill of Greater Washington

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