Best Seller
Storytelling by Christian Salmon
Hardcover $24.95

Mar 02, 2010 | 192 Pages

  • Hardcover $24.95

    Mar 02, 2010 | 192 Pages


“This book, which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.”—Le Monde

“There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.”—Le Progrès

“Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.”—James P. Othmer, Washington Post

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