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The Culting of Brands by Douglas Atkin

The Culting of Brands

  • Paperback $17.00

    May 31, 2005 | 256 Pages

Product Details

Table Of Contents

Introduction

1. The Great Cult Paradox: Why People Join
2. You’re Different, We’re Different
3. We Love You
4. You Belong
5. Culting Is A Contact Sport
6. We’re In This Together
7. This Is What We Believe
8. Symbolism
9. Commitment Is A Two-Way Street
10. Go Forth And Multiply
11. Tension: The Management Of Deviance
12. A Cult Is Born
13. The Cult Wavers, A Church Strengthens
14. Who Runs The Cult?
Conclusion

Notes
Bibliography
Index

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