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Free Prize Inside

Paperback $15.00

Apr 24, 2007 | 256 Pages

Ebook $12.99

May 11, 2004 | 256 Pages

  • Paperback $15.00

    Apr 24, 2007 | 256 Pages

  • Ebook $12.99

    May 11, 2004 | 256 Pages

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Praise

Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes)

Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

Product Details

Also by Seth Godin

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