The Art of the Start

Best Seller
The Art of the Start by Guy Kawasaki
Hardcover $27.95

Sep 09, 2004 | 240 Pages

  • Hardcover $27.95

    Sep 09, 2004 | 240 Pages

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“A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s Web site because it would make our jobs much easier.”

—Michael Moritz, Sequoia Capital

“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”

—Geoffrey Moore, author of Crossing the Chasm

“This is a delightful, complete, and consummately practical entrepreneur’s handbook—quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”

—Clayton Christensen, author of The Innovator’s Dilemma and The Innovator’s Solution

“I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”

—Jay Conrad Levinson, author of the Guerrilla Marketing series of books

“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it had been around when I started Teach for America.”

—Wendy Kopp, president and founder of Teach for America

Table Of Contents

The Art of The StartRead Me First

Chapter 1: The Art of Starting

Chapter 2: The Art of Positioning
Chapter 3: The Art of Pitching
Chapter 4: The Art of Writing a Business Plan

Chapter 5: The Art of Bootstrapping
Chapter 6: The Art of Recruiting
Chapter 7: The Art of Raising Capital

Chapter 8: The Art of Partnering
Chapter 9: The Art of Branding
Chapter 10: The Art of Rainmaking

Chapter 11: The Art of Being a Mensch


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