Junk food is as addictive as cocaine. Find out how to kick your bad food habit with in Dr. Mike Dow’s diet book.
Food is the most socially acceptable “drug” out there. When you eat fatty or sugary foods, your brain releases a surge of the feel-good chemical dopamine or serotonin (dopamine for fatty foods and serotonin for sugars and carbs). If you eat like that consistently, your brain eventually depends on you to provide them instead of regulating its own supply. And as with addictive substances, it starts taking more and more serotonin and dopamine to just feel normal.
In Diet Rehab, renowned addictive-behavior expert Dr. Mike Dow explains how to stop this dependence on “bad” food and start eating healthy without quitting cold turkey. The Diet Rehab philosophy is simple: use gradual detox to harness the power of your brain chemistry so that you’ll no longer feel like a victim to your fluctuating moods and cravings. After twenty-eight days, you’ll find that your brain is getting natural and healthy boosts of the feel-good chemicals you crave, instead of relying on the foods you’ve become addicted to. Diet Rehab is more than just a book—it’s an easy-to-follow lifestyle overhaul that will help you lose weight and feel better overall.
About Diet Rehab
The co-host of TLC’s hit series, Freaky Eaters, reveals the ultimate diet plan to kick the junk-food habit in just four weeks- without the pain of withdrawal.
In March 2010, The Scripps Research Institute released a study showing how rats on a junk-food diet had just as difficult a time-if not more so-giving up excess fat and sugar as the rats who were struggling to recover from cocaine dependence. The results showed that certain foods actually alter the brain’s chemistry, making our consumption of these foods less like an indulgence and more like an addiction.
Our brains require two key neurotransmitters to maintain proper mood and function, serotonin and dopamine. We get a rush of the two when we eat junk food, but the converse is also true: If we stop eating them cold turkey, we go through serotonin and dopamine withdrawal. This is what causes so many dieters to ultimately fail. In order to successfully lose weight, explains Dr. Mike Dow, dieters should be sensitive both to their emotional and physical needs. Dr. Dow, a psychologist who specializes in addictive behavior and eating disorders, introduces a four-week program for breaking the hold that food has over the body, mind, and spirit by gradually decreasing the amount of "bad" foods while increasing activities and foods that boost serotonin and dopamine levels. Sensible and uniquely effective, Diet Rehab eliminates the withdrawal pains of most diet plans, and provides the structure for a sustainable, healthy, and happy lifestyle.
Paperback | $16.00
Published by Avery Dec 31, 2012| 336 Pages| 6 x 9| ISBN 9781583335048
Ebook | $10.99
Published by Avery Dec 27, 2011| 336 Pages| ISBN 9781101552230
“Diet Rehab is a smart, innovative, science-based way to end the cravings that are stealing your life. It is filled with practical tips that will make a big difference almost immediately.”—Daniel G. Amen, M.D., author of The Amen Solution
“Dr. Mike’s plan will help you change the emotional eating and food addiction that are preventing you from having the body you’ve always wanted.” —Jackie Warner, author of This is Why You’re Fat
“Dr. Mike Dow’s Diet Rehab is the best program out there for making meaningful, lost-lasting changes in treating your food addiction and changing your life.” —J.J. Virgin, cohost of TLC’s Freaky Eaters and author of Six Weeks to Sleeveless
“In Diet Rehab, Dr. Mike Dow offers a simple plan that will help readers break free from the painful bondage of food cravings and restore balance to their lives.” —W. Michael Carragher III, D.O., Medical Director and founder of The Body Well, L.A.
“Dr. Mike does a brilliant job of exploring how our hormones and emotions are truly powerful in regard to food and weight—and most important, how we can take control of them!”—Keri Glassman, author of The O2 Diet