After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
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About Erik Larson
Erik Larson is the author of four national bestsellers: In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac’s Storm, which have collectively sold more than 5.5 million copies. His books have been published in seventeen… More about Erik Larson
Published by Penguin Books Feb 01, 1994| 288 Pages| 5-1/16 x 7-3/4| ISBN 9780140233032