Preface to the Penguin Edition
About This Book… Who Needs It?
Part 1: Writing with Precision
Can Good Writing Be Taught?
What Is Good “Useful” Writing?
Why the Confusion About “Good Usage”?
Why Bother to Write Better?
The Economics of Clear Writing
The Life You Save…
Getting Down to Brass Tacks
2. The Craft of the Editor
Duties and Responsibilities of the Writer: A Preview
Duties and Responsibilities of the Editor: A Preview
Checklist of Editorial DOs and DON’Ts
The “Rules” of Editing
Ten Principles for Improving Clarity and Precision of Written Documents
Editing Your Own CopyHardest Editorial Task of All
Checklist of Steps in Revising or Self-Editing
3. Editing for Strength
Definitions of Active and Passive Voice
Make Every Word Count
An Unwritten Rule?
When Should You Use a Passive Construction?
PRINCIPLE ONE: Prefer the active voice.
PRINCIPLE TWO: Don’t make nouns out of good, strong “working verbs.”
4. Editing for Conciseness and ClarityIntroduction
Why Is Conciseness So Important?
PRINCIPLE THREE: Be concise. Cut out all excess baggage. Keep your average sentence length under 20 words.
Too Much of a Good Thing?
5. The Quest for Clarity
Checklist: How to Keep Writing “In Focus”
Clarity Is Everything
PRINCIPLE FOUR: Be specific. Use concrete terms instead of generalizations.
Don’t Sacrifice Clarity in Your Quest for Speed
Abstractionthe Enemy of Clarity
Use the Right Name for Things
The Ladder of Abstraction
6. The Quest for Precision
The Importance of Word Order in the English Language
PRINCIPLE FIVE: Keep related sentence elements together; keep unrelated elements apart. Place modifiers as close as possible to the words they are intended to modify.
Look Out for “Only”
PRINCIPLE SIX: Avoid unnecessary shifts of number, tense, subject, voice, or point of view.
7. The Right Word
Choosing the “Right Word”
Good English Is Appropriate English
PRINCIPLE SEVEN: Prefer the simple word to the far-fetched, and the right word to the almost right.
The evils of elegant variation
PRINCIPLE EIGHT: Don’t repeat a word or words unnecessarily. But don’t hesitate to repeat when the repetition will increase clarity.
8. How to Make Order Out of Chaos
PRINCIPLE NINE: Make sentence elements that are parallel in thought parallel in form. But do not use parallelism to express thoughts that are not parallel.
Making Logical Arrangements
PRINCIPLE TEN: Arrange your material logically. Always begin with ideas the reader can readily understand. If you must present difficult material, go one step at a time.
Checklist for Logical Arrangement
9. How to Write Letters and Memos
AXIOM ONE: Do not write without good reason.
Applying the 4-S Formula
More Advice on Letter Writing
The Importance of Tone
Checklist of Common Mistakes to Guard Against
Don’t Be Obsequious or Phony
The “You” Attitude
Using “Word Softeners”
Is Tone Always Important?
10. Know Your Audience
AXIOM TWO: Slant your presentation for your audience.
Checklist for Audience Analysis
Analyzing Your Reader(s)
Writing for the “Average” Reader
11. Getting and Holding the Reader’s Attention
AXIOM THREE: Get straight to the point.
Exceptions to the rule.
12. How to Do “How-to-do-its”
AXIOM FOUR: Show the reader!
Checklist for Writing Instructions
How to Describe Simultaneous Operations
13. How to Write Regulations
Check with the Legal Staff
Some Steps in the Right Direction
Cutting Out the Legalistic Jargon
The Rules for Shall and Will
The Rules for Must and Should
Checklist for Writing Regulations
AXIOM FIVE: Be consistent.
14. How to Write Reports
What’s the Problem?
Taking Notes: It’s in the Cards!
Visualizing the Final Report
Using Footnotes, Credits, and References
Using Copyrighted Material
15. The Easy Way to Outline
Why the Old-fashioned Outline Often Doesn’t Work
Checklist: The Easy Way to Outline
16. How to Write Like a Pro
Establishing Good Writing Habits
Pat Jones’s Advice
Production Rates for Writers
AXIOM SIX: Rewriterewriterewrite!
The Mechanics of Writing Production
AXIOM SEVEN: Allow in your planning for production delays
Deadlines and supervisors
17. Retaining and Using Your New Knowledge
Training Is Big Business
Some Ways to Help You Rememberand UseYour New Knowledge and Skills
The Big Secret of Learning and Remembering
On to the Millennium
Books on Cards
Books on Tape
Department of Anticlimax
Part 2: Editing (and Self-Editing) with Precision
18. An Editor’s Credo
What Is an Editor’s Job?
19. Hyphenation and Word Compounding
Doormats, Floormats, and Fruitflies
So What’s the Problem?
Getting Down to Common-Sense Principles
Common-Sense Principle Number One
Common-Sense Principle Two
Common-Sense Principle Three
Common-Sense Principle Four
20. Avoid “Second Cousin” Words
Second Cousins and Lightning Bugs
21. Capital Crimes
To Cap or Not to Cap?
Using Style Manuals
Top Editorial Priority: Reader Understanding
Why Do We Use Caps, Anyway?
A “Sea Story” from Space
22. Vogue Words and Technical Jargon
A Definition of Terms
Changing Patterns of Language
The Two Cultures
Common-Sense PrinciplesVogue Words and Technical Terms
23. Tell Me Not in Mournful Numbers
Figures? Or Words?
Numbers Speak Louder Than Words
Numbers and Cases
Billions and Billions and Billions
All Numbers Great and Small
24. The Dangerfield Syndrome
Must We Die to Get Respect?
Dictums from a Newspaper Stylebook
Manners of Style? Or Style of Manners?
Once More Unto the Breach!
25. Writers and EditorsCan’t We Be Friends?
Two Words Better Than One?
Blue Pencils and Blue Language
How Far, O Lord, How Far?
Two Schools of Thought
Pride of Ownership
Part 3: Handbook
How to Use the Handbook
Part 4: Exercises
About the Contributors