About The Complete Idiot’s Guide to Branding Yourself
A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
An in-depth understanding of the principles of successful brand building-in any context Practical tools to build and manage powerful relationships Strategies for aligning personal brand values with an employer’s brand values, and making brand-building a successful endeavor for both Advanced techniques to continually refine your unique personal brand
Get the news you want from Penguin Random House
Published by Alpha May 05, 2009| 272 Pages| ISBN 9781101032800