Memes are “viruses of the mind”-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like “Where’s the beef?” or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot’s Guide(r) to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
First book to cover all types of memes, including viral memes in the digital age
Features the Most Influential Memes in History and the Ten Biggest Internet Memes
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About Damon Brown
Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source.
Published by Alpha Oct 05, 2010| 336 Pages| ISBN 9781101444047