Snow Beach is the definitive book of snowboarding in the late 80s and early 90s: action and style on the mountain.
In these early years, snowboarding culture was full of rebellious riders: off-season skateboarders and generation X’s outcasts trying to find their way through early adulthood and adolescence. At the same time, the sport was maturing and growing into the mainstream giant it is today. Snow Beach draws on the best photographers of the era to document the lifestyle, fashion, and feats of athleticism that defined the decade.
In these tightly cropped action and lifestyle shots, snowboarders flaunt their outsider status as champions of the alternative winter sport. The images in Snow Beach are of snowboarders with grunge, punk, and hip-hop sensibilities. There is a lingering 80s ski flair mixed with the emerging 90s look pioneered by fledgling brands like Burton, Sims, and Ride, showcasing looks that are popular in modern fashion.
With about 40 years of history as a seasonal activity, snowboarding has done a sparse job archiving and documenting its own history and there are no definitive books on the subject currently available. Assembled by creative director Alex Dymond and with photo contributions from Bud Fawcett, Dano Pendygrasse, Jon Foster, Trevor Graves, Vianney Tisseau, and many more,along with essay contributors Jesse Huffman and Pat Bridges, Snow Beach is here to set the record straight.
Hardcover | $40.00
Published by powerHouse Books Dec 06, 2016| 176 Pages| 9 x 11| ISBN 9781576878200
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“Neon Gear and Renegade Style, (…) the sport and its rich subculture captured in a vast array of images.” —T: The New York Times Style Magazine
“Snow Beach: Snowboarding Style ’86-’96, a new book edited by Alex Dymond and published by powerHouse Books, takes an in-depth look back at those early days before with the aim of setting the historical record straight—and memorializing the fluorescent nylons, ultra-reflective goggles, cheetah-print hair, and other style trademarks that ruled the ’80s and ’90s.” —W Magazine
AS SEEN IN: i-D, New York Magazine, and Transworld Snowboarding.