Sure-Fire, Can’t-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world’s most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you’ll discover the secrets to: ·Creating products/services tailored to your customers’ needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!
From the Trade Paperback edition.
About Donna Greiner
Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The… More about Donna Greiner
Ebook | $12.99
Published by Crown Business Jul 20, 2011| ISBN 9780307553959