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Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks.

Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Side Hustle is based on detailed information from hundreds of case studies and is designed for those ready to generate income immediately.

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