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Michiyo Ito started a fashion line under the brand name MayMe in 2004 in Japan. Her aim is to design “cute and simple” wardrobe favorites: articles of clothing you feel comfortable wearing, look good in and return to frequently. She sells her clothing in her on-line store, at select boutiques and at trade shows. She is the author of two sewing books of her own designs (not published in the US) and also contributes projects to Japanese sewing publications.
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