#GiveaBook, Penguin Random House’s social-media-based online campaign to promote books as gifts and give back to children in need during the holiday season, has been a tremendous success in its second year, reaching 35,000 #GiveaBook hashtags and posts registered today. For every use of the hashtag #GiveaBook on Twitter and in posts to the GiveaBook, Penguin Random House and Givington pages on Facebook through Thursday, December 24, Penguin Random House will donate one book to the literacy nonprofit First Book. With less than two weeks remaining in the #GiveaBook campaign, Penguin Random House has raised the donation limit from 35,000 to 50,000.
Ng is the author of the acclaimed novel Everything I Never Told You and has been actively supporting the #GiveaBook campaign. More Penguin Random House authors continue to back #GiveaBook with videos and/or tweets, including Anthony Marra, Gretchen Rubin, Margaret Atwood, Kathy Reichs, James Dashner, and Chimamanda Ngozi Adichie.
The heart of #GiveaBook is online participation. Book lovers everywhere are including the campaign hashtag as part of their social media messages about sharing the joy of reading and making book donations.
For details about how to donate, click here.
Today, in honor of this year’s #Giveabook campaign, we’d like to share a letter from Markus Dohle, the CEO of Penguin Random House. Here he writes to all Penguin Random House employees about the initiative. We encourage you all to provide books to kids in need by using the #Giveabook hashtag on Twitter.
“As Penguin Random House, we have so many great opportunities in front of us: to provide a platform for a diversity of voices, to nurture a culture of reading in each of the regions where we publish our books, and to further strengthen the publishing ecosystem around the world.
With these opportunities also comes an important responsibility. Each of you plays an essential role in helping us live up to that responsibility through the work you and your colleagues do every day. And many of you go beyond that to find innovative ways for us to fulfill the larger purpose we have as book publishers to nourish a universal passion for reading and give our authors the readership they deserve.
I am particularly excited about our successful #GiveaBook campaign, which debuted to such great results in 2014. This Sales Department initiative is returning this holiday season beginning today, Monday, November 16. For every use of the #GiveaBook hashtag on Facebook and Twitter through Thursday, December 24, Penguin Random House will donate one book to the literacy charity First Book, up to 35,000 times. Last year, we far surpassed our initial goal of 25,000, and we provided an equal number of books for children in need. With all of us getting behind this great cause once again, I know that this year we can inform even more people about the power of reading and get books into the hands of even more young readers.
How fantastic it is to work at a place with the potential to make such an impact on the world. In addition to the passion you bring to everything you do, creative innovations like this campaign are what enable us to be more than just a book publishing company; we can also be a force for cultural good. #GiveaBook is just one of the ways in which we do this, and it’s one of the many reasons I am so proud to be a part of Penguin Random House.
For more information about the #GiveaBook campaign, visit www.giveabook.us