"Nobody tells it better than Eric Beall. His books are a must-have for any up-and-coming music professional."
—Daniel O’Donoghue, The Script/writer of the #1 UK hit, "We Cry"
"Like a great song you can’t get out of your head, this is an uplifting and encouraging work every songwriter can return to again and again to stay on course to writing the career-making song!"
—Peter Bliss, songwriter/producer for artists including Barbra Streisand and *NSYNC; Professional Activities Coordinator, Songwriters Hall of Fame
"Eric has a unique way of shedding light on the not-so-glorified aspects of coming up with a hit record. It’s about creativity and science."
—Tony Rich, Grammy-winning artist, songwriter, and producer
"This book should be part of every songwriter’s arsenal."
—Jason Blume, hit songwriter with more than 50 million album sales and author of 6 Steps to Songwriting Success, Inside Songwriting, and This Business of Songwriting