Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.
• When should you email, and when should you call, fax, or just show up? • What is the crucial–and most often overlooked–line in an email? • What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?
Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.
“Informative, entertaining, thorough, and thoughtful.” —Dave Barry, The New York Times Book Review
“Read it or weep.” —Michael Lewis
“Handy . . . Written with concision and good sense.” —The Wall Street Journal
“Witty and wily . . . Fun to read.” —O, The Oprah Magazine “With Shipley and Schwalbe’s excellent instructions in hand we can email as confidently as we load the dishwasher and turn on the microwave.” —New York Review of Books
“This is just the book I’ve been waiting for.” —Bill Bryson
“Send can help any of us send emails that build better business relationships and get better results.” —Spencer Johnson, M.D., author of Who Moved My Cheese?
“Witty and wise . . . Send is far more than Miss Manners for the Web; it’s brimming with fascinating insights. . . . [It] should make Shipley and Schwalbe the ‘Strunk and White’ for the Web.” —Daniel Goleman
“Send is an easy to read primer, full of practical tips for every emailer.” —Bob Eckert, Charman and CEO, Mattel, Inc.
“The definitive tome on email. Send is to email what The Elements of Style is to writing. Thank God it’s here at last. (BCC: David Shipley and Will Schwalbe)” —Guy Kawasaki, author of The Art of the Start
“A fascinating, entertaining, and, above all, informative look at email—and how it changed the way we communicate with one another. What Strunk and White is to style, this book is to email. It’s a terrific read. I highly recommend it.” —Charles Osgood