How Digital Is Your Business?
By Adrian J. Slywotzky, David Morrison and Karl Weber
By Adrian J. Slywotzky, David Morrison and Karl Weber
By Adrian J. Slywotzky and David J. Morrison
Read by Adrian J. Slywotzky and David J. Morrison
By Adrian J. Slywotzky and David J. Morrison
Read by Adrian J. Slywotzky and David J. Morrison
Category: Business
Category: Business | Audiobooks
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Jan 18, 2001 | ISBN 9780609504055
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Nov 07, 2000 | ISBN 9780375417610
396 Minutes
Buy the Audiobook Download:
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Praise
"A must-read for executives from traditional brick-and-mortar companies facing the challenges of the digital economy. Its real-world case studies prove that it’s possible for any company to transform itself into a customer-centric digital business design."
–Earnest W. Deavenport Jr., Chairman and Chief Executive Officer, Eastman Chemical Company
"Insight into the art and science of positioning businesses for digital transformation . . . an illuminating glimpse of a new digital landscape."
–Bob Lambert, Senior Vice President of New Technology and Development, The Walt Disney Company
"The playbook for the next round of the new economy."
–Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus Communications, Inc.
"A strategic and practical road map that helps you to separate your best digital opportunities from the quicksand of technology for its own sake."
–Michael J. Hagan, Cofounder and Chief Operating Officer, VerticalNet, Inc.
"This is the first of the ‘digital books’ that really gets it."
–Dr. Klaus Wucherer, Senior Vice President, Siemens AG
"Concrete approaches that hold real promise for companies–whether traditional or new economy."
–Roxanne J. Decyk, Vice President of Corporate Strategy, Royal Dutch/Shell Group
"The customer-centric approaches outlined in How Digital Is Your Business? are right on target."
–Mike Gunn, Executive Vice President of Marketing and Planning, American Airlines
"Embrace [digital business design] now–before your competitors."
–Mark J. Lotke, Managing Director, Internet Capital Group
"Filled with relevant examples [that] help you immediately apply the concepts to your own industry."
–Richard A. Noll, Corporate Vice President, Sara Lee Corporation
"A clear and compelling articulation of why companies need to redesign their businesses around the customer and digital technologies."
–Deryck Maughan, Vice Chairman, Citigroup
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