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Loveworks by Brian Sheehan

Loveworks

Loveworks by Brian Sheehan
Paperback
Jan 13, 2015 | 192 Pages
See All Formats (2) +
  • Paperback $19.95

    Jan 13, 2015 | 192 Pages

  • Hardcover $27.50

    Jun 18, 2013 | 192 Pages

  • Ebook $12.99

    May 28, 2013 | 212 Pages

Product Details

Praise

“In Loveworks Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: “Love thy consumer!” Loveworks makes this abundantly clear and informative to any marketing director. There is page after page of proof that investing in a deep emotional connection with your loyalist is rewarded in driving your brand’s objectives.”
-Gary Schwartz, author of “The Impulse Economy and Fast Shopper, Slow Store

“In a world of data driven approaches to branding and marketing, it’s refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan’s book is a fabulous addendum to Kevin Roberts’ work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches”
-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA


From the Hardcover edition.

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