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The Geek Gap by Bill Pfleging and Minda Zetlin

The Geek Gap

The Geek Gap by Bill Pfleging and Minda Zetlin
Jun 01, 2006 | 251 Pages
  • Hardcover $26.99

    Jun 01, 2006 | 251 Pages

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“The Geek Gap is thoroughly original, virtually unique, of paramount importance and, on top of ALL that, a ‘great read.’ Bill Pfleging and Minda Zetlin deserve a giant ‘Hats off’ for this wonderful piece of work.”

“Though the husband-and-wife authors offer tips for both techies and management on how to bridge the gap and thus avoid business failures, they spend most of this thoughtful if not wholly practical book affectionately parsing geek culture….Pfleging and Zetlin provide sensible advice…but the book’s real virtue is its anthropological insight into the people writing code.”

“The Geek Gap isn’t just for those who have to manage technology and technologists in their offices. It’s should be mandatory reading for everyone in corporate America. There’s practical, useful material here that will help you bridge the gap, raise morale, and improve your bottom line.”
and Columbia University New Media Professor

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