Sign in
Read to Sleep
Books
Kids
Popular
Authors & Events
Gifts & Deals
Audio
Sign In
Look Inside
Mar 10, 2006 | ISBN 9781591841210 Buy
Also available from:
Mar 10, 2006 | ISBN 9781591841210
The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden–a cult figure in the worlds of advertising, art, design, and marketing–Whatever You Think, Think the Opposite offers a new way to approach business and life.
Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi… More about Paul Arden
Visit other sites in the Penguin Random House Network
Stay in Touch
By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use.