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The Curse of the Mogul by Jonathan A. Knee, Bruce C. Greenwald and Ava Seave

The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

What's Wrong with the World's Leading Media Companies

By Jonathan A. Knee, Bruce C. Greenwald and Ava Seave

By Jonathan A. Knee, Bruce C. Greenwald and Ava Seave

By Jonathan A. Knee, Bruce C. Greenwald and Ava Seave

By Jonathan A. Knee, Bruce C. Greenwald and Ava Seave

Best Seller
Paperback $17.00

Feb 22, 2011 | ISBN 9781591843900

Ebook $10.99

Oct 15, 2009 | ISBN 9781101140741

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    The Curse of the Mogul by Jonathan A. Knee, Bruce C. Greenwald and Ava Seave
    Paperback $17.00
    Feb 22, 2011 | ISBN 9781591843900

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    • Paperback $17.00

      Feb 22, 2011 | ISBN 9781591843900

      Also available from:

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      Oct 15, 2009 | ISBN 9781101140741

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    About The Curse of the Mogul

    If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

    We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media’s false veneer of power.

    By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

    About The Curse of the Mogul

    If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

    We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media’s false veneer of power.

    By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

    About Jonathan A. Knee

    Jonathan A. Knee is the author of The Accidental Investment Banker, The Curse of the Mogul, and Class Clowns. He… More about Jonathan A. Knee

    About Bruce C. Greenwald

    Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws… More about Bruce C. Greenwald

    About Jonathan A. Knee

    Jonathan A. Knee is the author of The Accidental Investment Banker, The Curse of the Mogul, and Class Clowns. He… More about Jonathan A. Knee

    About Bruce C. Greenwald

    Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws… More about Bruce C. Greenwald

    Product Details

    Category: Business | Personal Finance

    Paperback | $17.00
    Published by Portfolio
    Feb 22, 2011 | 320 Pages | 5-1/2 x 8-7/16 | ISBN 9781591843900

    Category: Business | Personal Finance

    Ebook | $10.99
    Published by Portfolio
    Oct 15, 2009 | 320 Pages | ISBN 9781101140741

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