“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week
Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.
Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .
· Covers in depth the five key elements common to all great enduring companies · Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization · Demonstrates how to develop the most effective leadership style for your specific situation · Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does · Explains how to resolve the critical strategic issues faced by every small and mid-sized firm · Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves
“Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine
About James Collins
James Collins is a student and teacher of leadership and what makes great companies tick. Having invested a quarter century of… More about James Collins
About William C. Lazier
William C. Lazier was the Nancy and Charles Munger Professor of Business, Emeritus, at Stanford Law School. He graduated from Stanford… More about William C. Lazier