Authors & Events
Dec 20, 2010
| ISBN 9780756685348
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Dec 20, 2010 | ISBN 9780756685348
Three guidebooks in one, this Essential Managers book combines Selling, Negotiating, and Presenting into one title geared to help professionals speak confidently, avoid and resolve conflict, build stronger internal and external business relationships, and create a more effective work environment.The first section, “Selling,” teaches you how to target your audience, understand your customer, and perfect your pitch. Step-by-step instructions, tips, checklists, and “Ask Yourself” features show you how to use state-of-the-art skills, present your products and services, and manage resistance. Tables, illustrations, “In Focus” panels, and real-life case studies explain how to help customers solve their business problems, add value to relationships, and close more deals.The “Negotiating” section teaches you the skills you need to deal with suppliers, resolve internal conflicts, and conduct multiparty discussions. Step-by-step instructions, tips, checklists, and “Ask Yourself” features show you how to find a strong starting position, bargain effectively, and close a deal. Tables, illustrations, “In Focus” panels, and real-life case studies help you to avoid conflict, build coalitions, and persuade other people.Finally, “Presenting,” part three of this informative and inspiring package, teaches you how to prepare, capture attention, speak confidently, and deliver your message. Step-by-step instructions, tips, checklists, and “Ask Yourself” features show you how to structure your presentation, engage with your audience, and make an impact. Tables, illustrations, “In focus” panels, and real-life case studies demonstrate ways to build confidence in your message and inspire trust.The DK Essential Managers series covers a range of business and management topics and has sold more than 2 million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.
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