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Frenemies by Ken Auletta


Frenemies by Ken Auletta
Jun 05, 2018 | 368 Pages
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  • Hardcover $30.00

    Jun 05, 2018 | 368 Pages

  • Ebook $15.99

    Jun 05, 2018 | 368 Pages

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  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” — Walter Isaacson
“Ken Auletta is a wizard at deconstructing the advertising business of yesterday today and tomorrow.  If you’re in or interested in media, toss this book at your peril…” —Barry Diller
“Frenemies really goes deep in examining the complexities of our industry from multiple points of view. You feel like you have a ringside seat in an industry that is going through enormous disruption. Well done!” — Bill Koenigsberg, chairman of the American Association of Advertising Agencies
“For any Madmen fan who wants to know what happened next, Ken Auletta’s book is an entertaining, insightful and occasionally terrifying dive into the heart of 21st century advertising.  Auletta is the Bob Woodward of the media industries; his access to the inside story is unparalleled, and his story-telling is a treat.” — Tim Wu

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