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Win Bigly

Persuasion in a World Where Facts Don’t Matter

Persuasion in a World Where Facts Don’t Matter

Persuasion in a World Where Facts Don’t Matter

Persuasion in a World Where Facts Don’t Matter

By Scott Adams

By Scott Adams

By Scott Adams

By Scott Adams

By Scott Adams
Read by Scott Adams

By Scott Adams
Read by Scott Adams

By Scott Adams
Read by Scott Adams

By Scott Adams
Read by Scott Adams

Best Seller
Paperback $17.00

Oct 30, 2018 | 320 Pages

Ebook $12.99

Oct 31, 2017 | 304 Pages

CD $40.00

Oct 31, 2017 | 540 Minutes

Audiobook Download $20.00

Oct 31, 2017 | 541 Minutes

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    Win Bigly by Scott Adams
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    Oct 30, 2018 | 320 Pages
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      Oct 30, 2018 | 320 Pages

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      Oct 31, 2017 | 304 Pages

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    About Win Bigly

    NEW YORK TIMES BESTSELLER

    The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

    Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
     
    The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
     
    This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

    About Win Bigly

    “If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I’ll fix that for you in this book.”
     
    Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
     
    Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
     
    The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
     
    ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
    ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
    ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
     
    Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

    About Win Bigly

    “If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I’ll fix that for you in this book.”
     
    Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
     
    Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
     
    The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
     
    ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
    ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
    ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
     
    Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

    About Win Bigly

    “If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I’ll fix that for you in this book.”
     
    Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
     
    Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
     
    The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
     
    ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
    ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
    ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
     
    Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

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    About Scott Adams

    Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after sixteen years as a technology worker for companies such as Crocker National Bank and Pacific Bell…. More about Scott Adams

    About Scott Adams

    Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after sixteen years as a technology worker for companies such as Crocker National Bank and Pacific Bell…. More about Scott Adams

    About Scott Adams

    Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after sixteen years as a technology worker for companies such as Crocker National Bank and Pacific Bell…. More about Scott Adams

    About Scott Adams

    Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after sixteen years as a technology worker for companies such as Crocker National Bank and Pacific Bell…. More about Scott Adams

    Product Details

    Category: Psychology | Humor | Business

    Paperback | $17.00
    Published by Portfolio
    Oct 30, 2018 | 320 Pages | 5-1/2 x 8-7/16 | ISBN 9780735219731

    Category: Psychology | Humor | Business

    Ebook | $12.99
    Published by Portfolio
    Oct 31, 2017 | 304 Pages | ISBN 9780735219724

    Category: Psychology | Humor | Business | Audiobooks

    CD | $40.00
    Published by Penguin Audio
    Oct 31, 2017 | 540 Minutes | ISBN 9780525523017

    Category: Psychology | Humor | Business | Audiobooks

    Audiobook Download | $20.00
    Published by Penguin Audio
    Oct 31, 2017 | 541 Minutes | ISBN 9780525523024

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    Praise

    “Win Bigly taught me how to persuade my boss to treat me with slightly less contempt.”
    —Dilbert

    “I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’”
    —William Shakespeare

    “I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.”
    —Lord Byron

    “If you only read one book this year, that’s one more than I did.”
    —Mark Twain

    “Scott taught me how to create a persuasive nickname for myself.”
    —Alexander the Great

    “If I’m being honest, Win Bigly is better than all other books and at least one play.”
    —Abe Lincoln

    “Win Bigly helped me escape from the secret room beneath the author’s shed.”
    —Kristina Basham

    “My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?”
    —S. Adams

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